Amazon Ads

One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.

There are two types: Sponsored Products and Product Display Ads.

You can start to build an Amazon AMS ad by logging in at kdp.amazon.com, then follow the below steps:

Step 1:

Click the three dots, then ‘Promote and Advertise’

Step 2:

Click ‘Create an Ad Campaign’

Once inside the ad creation, this walkthrough video will show you how to:

• create a Product Display Ad using Targeting by Product: Related Category (1:22 mark)

• create a Product Display Ad using Targeting by Product: Specific Products (6:07 mark)

• create a Product Display Ad using Targeting by Interest (9:54 mark)

• Analyze your Ads (11:46 mark)

Want to explore the second kind of AMS ad? I have another video which details Sponsored AMS Ads. Watch it immediately, when you join my How to Market Your Novel course.